Increasingly, CIOs will be expected to champion initiatives that spur top-line growth, build market share, generate new products and services, even transform a company’s business model. The CIO Straight Talk showcases the various incarnations of the CIOs — their experiences, their company accounts addressing various IT challenges — to make their peers: CIOs and other IT executives realize that they may need to transform themselves to play a transformational role in their organizations. Read on.